How to create killer content No Unique Need for it

When people talk about "unique content", they're talking about having a unique arrangement of words. And they're only concerned about it because of their Google ranking.
So they go out, read some other blogs and then rewrite someone else's thoughts in their own words. Nothing new. Nothing fresh. Just recycled ideas.
If this is you, then stop - right now - because...

The World Doesn't Need More Junk Content

That kind of "unique content" might please Google, but it won't bring you a starving crowd of followers. It won't make you a thought leader. If you want to amass your own rabid following, you have to offer your readers something new - a perspective they haven't seen before. You have to...

Become a Thought Leader

You need to come in on the same wavelength as your target readers, speak their mind and show you're one of them too. Speak their language, use their slang. After all, it's your language too.
Then you need to introduce some new ideas, some new ways of thinking. Offer a different perspective. Challenge their assumptions. Call out the lies everyone else tells them.
Give them new, fresh ideas they can take away and use. They'll thank you for it.
And never forget: being a thought leader means...

It's Your Job to Challenge the Status Quo

• Your readers will admire you. They'll sing hallelujah.
• But... you will also upset some people. You will be criticized  If this scares you, then you won't ever make it as a blogger.
• This is the only way to stand out as a blogger, to attract loyal readers who hang on your word and trust what you say.
• You have something to say - an important message. Don't censor it. Ever.
• But, you've got to...

Save Your Best Content for Your Subscribers

If readers want the really juicy stuff, they've got to give you their email address. Offer them something in return: a free eBook or some informative emails.
Let them know there's an inner circle of subscribers, and only they get access to all your best ideas. If your reader wants in, then she can join.
That's how you...

Build Your List

• A list of like-minded, rabid readers who eat up your words and listen to what you have to say. It's one of the most valuable assets you'll ever own.
• You'll be able to sell them all kinds of things... and they'll thank you for bringing them into their lives.
• But first, you have to build a solid relationship with every subscriber.