Google recently announced that electronic funds transfer [EFT] payments for Indian publishers is coming soon, possibly by the year end.
Indian AdSense publishers have been complaining about the delay in the payments due to transit time involved in the delivery and courier of AdSense checks. Currently, Indian publishers have the option of payment via check only. Most of the time it takes around 3-4 weeks after the payment has been issued by Check to Indian publishers. Checks are issued by Google and gets delivered by BlueDart courier service. For locations that are not served by BlueDart, the courier company later on post the check via speed post. This prolongs the total transit time.
Things are about to change. AdSense has been testing out EFT payment system for Indian publishers. Recently they carried out a test payment to check if the process works fine. Google also announced that the new payment system might be available for Indian users by the year end in the month of December.
In Google Product forum, a Google employee recently answered a question about EFT payments for Indian Publishers saying
EFT will ensure that the publishers receive the payments directly in their bank accounts. In order to start receiving payments by EFT, the publishers will need to share their account numbers and IFSC codes and finally verify their accounts by sending a small test deposit.
EFT is a faster way of receiving money as compared to cheques which take almost two weeks to reach a publisher. EFT will also prove to be more convenient as the cheques issued by Google are only payable at Citibank branches and Citibank does not have many branches in India.
Source : Google blog
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